Uji Seicha, a Hokkaido-based tea producer, developed a cold-brew Japanese tea targeting younger women, as tea consumption in Japan has traditionally skewed towards older demographics. The client sought colourful, visually appealing packaging to resonate with women in their twenties and perform well on social media.

We drew inspiration from Hokkaido’s vast natural landscapes—its mountains, rivers, and fresh air—to create the packaging pattern. The design also abstractly evokes the tea’s flavour notes. Furthermore, the pattern was designed to connect seamlessly across multiple packages on display, visually expressing the expansiveness of nature and the subtle sweetness of the tea.