Tokyo Culture Center is an organisation dedicated to promoting contemporary Japanese culture abroad, while introducing and supporting international artists in Japan. As a newly established organisation, the brand needed to feel contemporary, refined, and trustworthy, with design elements that convey a sense of Japanese identity for future international expansion.

Based on the concept of a "HUB" — where people, ideas, and events intersect to spark new initiatives — we developed the visual identity. The logo incorporates traditional Japanese aesthetics and craftsmanship while maintaining a minimal, delicate appearance. Custom typefaces were created in both Japanese and English to support domestic and international use.