Context

We were responsible for the overall promotional design of a new AI-powered system developed to simplify cash and fund management for financial institutions.
As the technology was highly specialised and not widely understood outside the industry, the key challenge was to communicate its value clearly and accessibly to a broad professional audience.

Approach

To convey the concept in an intuitive and engaging way, we illustrated a future society enhanced by the system and used this as the main visual. The illustration depicts various industries becoming more connected and efficient through the technology, helping viewers immediately grasp its benefits.
This friendly, approachable visual tone was carried through all promotional materials to make a complex system feel accessible and relevant.