Vegetable Jelly Character Design
Morinaga Milk Industry Co., Ltd.
Making healthy vegetable drinks appealing to children
Vegetable Jelly is a popular jelly juice pouch targeted children around 1 to 4 years old in Japan. I was responsible for the production on new characters including concept making, naming and illustration. The characters design has applied tovarious materials such as packaging design, giveaway gifts, POPs and advertisements.
森永乳業株式会社様のお子さま向けゼリー飲料、やさいジュレとうるジュレシリーズのキャラクターデザインとネーミングを担当しました。キャラクターはパッケージ、販促物、広告、ぬいぐるみ等の立体物など幅広く展開されています。